What is your definition of greed? What is your test -- how do you decide if someone is greedy; publish so I/others can know if someone is by your standards.
When it comes to finding a simple answer as to why things are the way they are (problem wise), greed seems to be what it all boils down to me. Greed combined with the rampant population explosion. One thing that I see in the whole greed thing, is that greed has many forms, and certainly is not just about money. When you include that greed can be laziness, then greed can explain a lot of the problematic behaviors. The project addresses this situation by providing the means of a couple of things. Most efficiently, and with least impact or problems (environmental) of satisfying their greed (achieving their goals), and clarity of goals. So many people have mixed goals that have resulted from "complexities" of modern life, and just random brainwashing type things.... By helping individuals sort what is really most important - getting the priorities straight, and valuing the different things in life correctly, being able to adjust their greed/goals to a more satisfying life, but with less need and the things that surround greed.